In order to expand publicity in the indoor children's park, more and more people can see and come to the store to play in the later period. How should Huacide be edited? Its great dedication
3 thoughts on “In order to expand publicity, how to pull people to add WeChat to expand publicity”
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In running a children's park, the number of passenger flow to determine the paradise is that in addition to the location is a very important factor, the publicity and promotion of the park are also crucial. For the newly opened indoor children's park, if the preliminary publicity and promotion are not in place, then the operation will encounter inevitable difficulties in the future. Here are several ways to promote the promotion of parks.
. Outdoor promotion
Outdoor promotion is that we can often see the poster on the street. The scope of posting is generally posted in areas with a lot of people within 1.5 kilometers around the park. This outdoor promotion cost is relatively low, and you can also face the target customers directly. Through some discounts, free experience 劵 or gifted coins, you can attract customers to the children's park. What kind of amusement experience and services can children provide customers in the future.
. The promotion of self -media
On self -media promotion is very great. Paradise brand. You can also repost and promote through the APPs that people often pay attention to by Weibo, WeChat, public accounts, QQ, etc., quickly spread brand consulting, brand image, and win more consumers.
Ilvant promotion
Children's park can regularly hold some holiday preferential activities, such as Children's Day, Father's Day, Mother's Day, National Day, winter and summer vacation, etc. to improve consumer participation. When appropriate, you can let the free experience and let the child try it for free. Once the child likes it, is it afraid that the child will not come next time? And the appropriate activity experience can enhance the consumer's brand identity and trust, help the brand quickly quickly Dominate the market.
. The promotion of joint venture
The children's playground can cooperate with children's education institutions, training courses, maternal and infant products stores, kindergartens, children's clothing stores, toy gift shops, supermarkets and other industries. The cooperation methods include a holiday event or a gift to provide school supplies with the LOGO of the Paradise. Or send experience or discount cards according to the consumption quota of parents and children in the cooperative store. The purpose of these associations is to borrow each other, so that parents and children can understand the paradise from multiple channels, increase the popularity of the paradise, promote consumption, and achieve a win -win or win -win effect.
The above briefly introduces the methods of promotion of several parks. Of course, the way of publicity is far more than that. It is believed that as long as the park operators have mastered the skills and essentials of marketing, and combined with the actual situation of the paradise, targeted planning and promotion will definitely occupy the market to become a popular paradise brand.
The current era can be said to be an era of Internet information. People can learn about the information of various industries through the Internet, including eating, drinking, living, playing, etc., which is very convenient. Most people living in today's era come from the Internet. It can be said that the Internet hides huge invisible customers. Understand the Internet propaganda method, you can expose brand information on a large area, increase brand awareness, and attract more potential customers to spend on consumption.
So how should children's playground use the Internet to promote and promote? What are the methods? Let me introduce it to you.
. Group purchase website
group purchase. As an emerging consumption method, it has swept the country in a few years. It is difficult to find the field of "group". Because group purchase means discounts, so that consumption feels "favorable" to better "stimulate" consumption. Therefore, it is not surprising that there is a group purchase in indoor children's parks. Whether the children's park has group buying will be an important criterion for consumers to choose them. In the future, children's park group purchase will become more and more common.
. Chat software
Although children are customers in the children's park consumption experience, parents are the main body of guiding them. This part of parents will have a chat software such as: WeChat, QQ, MSN, etc., then we can use chat software to build a communication group belonging to their own paradise. Let parents have a deeper understanding of the indoor children's playground, thereby increasing the stickiness of customers!
. Online advertising
Well -known websites, post bars, forums, WeChat public accounts and other places put on advertisements in their own stores. For example, this Sunday came to the paradise for free to receive one day of the Paradise Experience Volume, of course, you can also do some activities with good gifts in the circle of friends. Operators need to combine the Internet to think and innovate, and get along with more efficient methods to attract customers.
It in this era of technology and increasingly competitive Internet era, more and more novel promotion methods will appear. Operators must continue to maintain a mind that keeps pace with the times, and keep learning and progressing so that it will not be able to learn and progress. As for being eliminated by the market.
1. Free experience sales
When promoting the children's playground membership card, when parents are hesitant to do the card, the park can conduct free experience model sales, allowing staff to bring their children to the paradise to experience various amusement facilities, Let children experience the fun of projects and like it. At the same time, the benefits of the project patiently explained the project to the children, so that parents can see that their children are happy to play in the paradise, and they can also bring good exercise and puzzle effects, so they are willing to handle cards willingly.
. Integral mode sales
Copic common membership card classes have time cards, monthly cards, season cards, annual cards. Among the sales membership card, one of the most effective ways is to handle the card and send points, and the points will be exchanged for gifts. If you run 10 cards, you can get 100 points. You can get 300 points in your monthly card. … Different points can be exchanged for different gifts. For example, 100 points can be exchanged for a water cup, 1000 points are exchanged for free to take children to play or play them by themselves, etc. This novel card handling method is relatively more attractive to parents Go to the card.
of course, when the marketing points mode is formulated, the children's playground must make the membership system according to the local consumption level and frequency of the park, and the plan can be adjusted according to its own situation.
. Gift mode sales
On gift model sales are often easy to catch customers' "greedy and cheap" psychology.劵The discount mode. In order to attract customers to do cards for consumption and increase the park's card rate.
The above introduces several methods to promote customers to get cards, I hope to help everyone. When the indoor children's park is selling membership cards, it is unpredictable to let customers get cards. When talking, you must have a good service attitude, a smile, patient and friendly explanation of the card procedure discount. At the same time, you can appropriately display the strength advantages of the paradise, so that customers can recognize the children's paradise in their hearts, so as to rest assured to run the card.