How to do fruit wholesale business?

Fresh fruit business is not so easy to do, due to the influence of weather and climate.
1, what you see is just a superficial phenomenon- "The apple can be sold on the fruit stall to 3 fast", the retail price is much higher than the wholesale price, don’t say that your purchase price is r r
2, freight, I don't know the freight from Gansu to Wuhan. Nanchang to Shenzhen, 900 kilometers, the total freight is 1.8 cents/jin. Higher
3, the price of fresh fruit market is changing every day. The basic principles of economics, the supply is in short supply, the price is high, the supply is too required, and the price will definitely fall.
4, in general, a pound of fruits, you collect it from the farmers, plus your freight and other expenses, and then turn it around. The dime is already good
The business must follow the market law. If the supply is too required, the price must fall, the supply is in short, and the price will rise. However, many things still need to rely on yourself, to work hard on your own, and feel.
The question about fresh -keeping just mentioned. This problem is that apples are generally reached in the harvest season. Each farmer first picked off the simple soil cellar that had been cultivated in his own family, waiting for customers to acquire.
In addition, there are many large -scale national treasury that are repaired locally to store customers in foreign countries, and then collect a certain fee. Of course, if I start to do it, I think I should first get a few other farmers in the family in the season of fruit harvesting. After a certain amount of funds, a fruit library is built in the place around Wuhan to solve the problem of freshness preservation. Of course, this is just one of my thoughts, can I do it in the future? The current fresh -keeping problem can only be solved by accurate expectations and fast sales at low prices. There are still many questions to ask some friends who do fruit business in Wuhan. The fruit wholesale market in Wuhan is better. Shahu is still better in Huazhong fruit in Hankou (the sales are faster), and from Gansu ( Qingyang) How much is the freight (how much a pound) to Wuhan, and the car from Guangzhou also crosses Wuhan? Essence

"I usually buy fruit once every two or three days," said Professor Li Wei, a doctorate instructor of the School of Business Administration of Sichuan University. In fact, the consumption of consumers, including Professor Li Wei, drove the increase in fruit production in various places. Statistics from the National Economic and Social Development released by the Statistics Bureau of Sichuan Province showed that from 2000 to 2004, the average growth of fruit production increased More than 8%, the output of fruits in 2004 reached 50.73 million tons, and Chengdu's 2004 fruit output increased from 483,000 tons in 1999 to 891,000 tons.

"The level of living is now increasing, and the proportion of fruit consumption expenditures in family expenditures is getting higher and higher." Professor Li Wei said that in recent years, consumption growth, the consumption of milk and fruits consumption In the rapid increase, fruits are becoming more and more popular, and the consumption of fruits will increase significantly.

The street small fruit shops to become the main force of sales

The Professor Li Wei, as the president of the Sichuan Provincial Marketing Society, said that there are generally three places to buy fruits: supermarkets, street small fruits Stores and vegetable markets, most people now tend to buy fruits at small fruit shops at their doorsteps.

Li Wei believes that the frequency of citizens' shopping in the supermarket is relatively low, and the lack of the fruit sales point of the vegetable market has caused the decline in the number, which has prompted the number of small fruit stores in the street.

. According to reports, most of the supermarkets are equipped with fruit counters. The frequency of citizens to visit the supermarket is generally about 10 days/time. It is not very convenient to buy fruits in citizens, and the booths in the vegetable market are relatively small. The cost is relatively high, and the vegetable market is generally a certain distance from the residents' points, and it is not convenient to buy. In addition, the current community supporting facilities also need small fruit stores to enter. The fruit shop fruit is cheap, close to the citizens, so that the business is obvious and the cost is low, which also prompts the number of small fruit stores in the streets.

In the popularity before making money

Lao Yuan's encounter made Professor Li Wei a little sad. : Small business does not press the account.

"The business of these fruit shops was originally a small business, and the distribution is the big head of profit. Once the boss becomes a big deal, Professor Li Wei suggested that the small fruit shop delivery fruit is best on the spot. It is best to be on the spot. Payment, or settle once a week, do not exceed 10 days.

The Professor Li Wei believes that to open a small fruit shop, first of all, the procedures for various industrial and commercial tax must be completed, and the second is to fully investigate the needs of the surrounding citizens, and then determine the main product. Try to purchase as needed. The third is to comprehensively operate, do a good job of marketing, and adopt the way to take business business, that is, retail in the store, delivery outside the store, and develop nearby units and restaurants into their own customers.

"Pay attention to make popularity before making money." Professor Li Wei reminded that the small fruit shop is close to the community, and the customers are basically returning. Customers rushed away. "Be sure to pay attention to the sustainability of the booth." Professor Li Wei said that generally operating a small fruit shop can gather popularity for 3 to 6 months. Question: As soon as the business was on fire, the landlord had to take back the facade.
The entrepreneurial story

C deposits from 200 yuan to 780,000 yuan

Old Jiang is very grateful to the fruit. In the past 10 years, the fruit has solved the livelihood of his family of three And there are 780,000 yuan deposit. There are many people who are similar to the old Jiang in Chengdu -the family moved from the countryside to Chengdu to sell fruits.

Man Jiang is a native of Renshou. Those who are familiar with him call him "Jiang Guoguo" because he has a small shop called "Affordable Fruit Shop" on Chengdu Ganhuaishu Street. "Affordable Fruit Shop" is facing Juejie Street. In the eyes of peers, this is a good position, so the business of Lao Jiang has always been good.
The fruit shop of Lao Jiang is basically not decorated. The wall is covered with large glass mirrors, and the sign hanging on the door is more glorious. Lao Jiang said that after putting the mirror, it looks like the area is large, and there are many fruits. It looks good. Many fruit shops do this. As for the brands on the door, many of them are sent by large fruit households or fruit markets. advertise.

The fruit shop of Lao Jiang is only seven or eight square meters, and the monthly rent is 500 yuan. "After a year, except for all expenses, it can be more than 5,000 yuan." Lao Jiang felt that he didn't make much money, but he and his wife had a cute daughter who was about to go to junior high school "more than 20,000 in a year." It is acknowledged that these expenses come from the profit of selling fruits.

Old Jiang's daughter is very proud of the old Jiang. Fruit profits.

The competition status

5000 fruit shops are all over Rongcheng

Mi -Jiang Jiang estimated that at least thousands of people selling fruits like him. The reporter's statement from the Sichuan Provincial Marketing Society is more than 5,000.

"We have a lot of fellow villagers selling fruits in Chengdu." Lao Jiang said, "How many specifics have not been counted, and now there are more and more fruit business. The shop. "

Manchi’ s view is unreasonable. Since the end of last year, Chengdu's small water fruit shop has continued to emerge. A little careful person can find that fruit shops can always be found near the communities where they live, and some fruit shops are still open at 3 am.

This on the "affordable fruit shop" to the streets of Juecai, there are two other fruit shops that are equivalent to "affordable fruit shops" within 100 meters.

The bosses of these fruit shops are some of the fellows of the old Jiang. They sit at the door of the store cheerfully, "I can earn more than 2,000 yuan a month," Sister Li on the Juejue Street opened The fruit store is less than 6 square meters. "The business was better a few years ago, and now everyone's profits are around 20%." Sister Li and Lao Jiang both said that there are more and more people in the fruit shop now.

The owner of a small fruit shop on the west street of the academy told reporters that several fruit shops nearby were opened by his villagers. The boss summarizes this: "People near our hometown think we sell fruits to make money, and the investment cost is not large. It can start with a few hundred dollars, and more and more people do."

There is also a group of special small water fruit shop owners. They come from Renshou, Nanchong, Leshan and other places. These shop owners have orchards in their hometown. The small fruit shop opened in Chengdu is both retail and wholesale points, and also do liaison stations. During the harvest of the fruit, it operates its own fruit. This "direct operating point" has a much higher profit than wholesale; usually sells various fruits to maintain operation.

Meoly profit mode

Me large -profit head

In surveyed a number of small fruit shops, it is found that a considerable part of the small fruit store profit margins are about about about At 20%, a total of about 200 yuan per day of fruit stores of about 6 square meters can be completed. "The income of about 200 yuan removes the cost of the fruit, with a gross profit of 40 to 50 yuan, which can be worth the rent and other expenses." According to the calculation of the bosses of the fruit store, it is not possible to make money. These can not make money. These How does the owner of Xiaoguo Store make money?

"The key lies in distribution". Old Jiang admits that the fruit that is distributed to nearby units is the biggest source of money for small fruit shops. At nearly 5 pm every day, Lao Jiang will send 50 to 100 kg of watermelon and apples to several nearby units with a small hand cart. . "Lao Jiang said," You can find a fixed delivery of a large unit so that the fruits in the store can be finished before you can make money. "

, Sister Li and Lao Jiang have to go to a nearby family every day. The hotel is equipped with 50 kg of fruits. The owner of a fruit shop on the side of Hongxing Road is planning to close his 8 -square -meter fruit store because he lost the two large units of fruit distribution business, and did not contact the new unit.

The business in recent days has worried Lao Jiang. A large unit in charge of distribution will move to the new venue at the end of the year, which means that his business may be lost.

Mi Jiang told this that he was contacting a new distribution unit, and he hoped to make business bigger.

The marketing trap

does not settle in time to pay hidden dangers

Lao Yuan opened a fruit shop on the west street of the academy. Although the unit's distribution, although the retail business of the small shop is not very good, there are large delivery orders, and the income is not bad.

The delivery made Lao Yuan make money, but recently he was annoyed for this. Two months ago, a nearby unit took the initiative to find Lao Yuan and let him deliver fruits. This cola was broken. The unit discussed with him and delivered the fruit every day, but the fruit model was settled every three months.

Mi Yuan Lian sent more than two months, and the fruit model had accumulated more than 2,000 yuan. When Lao Yuan planned to ask for money, the owner of this unit was missing. After looking for this unit, the money has not been obtained so far.

In fact, the encounter of Lao Yuan is not uncommon. Delivery fruits have a series of game rules from purchasing to delivery. Lao Jiang said that the prices of various fruit wholesale markets in Chengdu are very close, but in different seasons, the wholesale focus of various markets is different. For example, the current watermelon is mainly from the Ma Maqiao, and the peaches are mainly from the wholesale market of Longquan. They all go directly to the wholesale market wholesale fruits.

"Generally buying a few hundred pounds, I can't choose it at all. The individual owner of the wholesale market invites people to choose fruits. The hard fee. "Old Jiang usually gives each person 5 yuan each time, so he pulled back from the market from the market to the fruits in the store very well. The rotten situation is relatively small, and it is almost zero who returned from the delivery unit.

The fruit of delivery, Lao Jiang also has a set. At first, it was settled by day. After a few days, the two parties established a long -term relationship and generally half -monthly or monthly knot.

The market size

"Big Cake" of 300,000 yuan per day

Lao Jiang is very satisfied with his current life. Sometimes at night, he will Take the remaining watermelon to the neighbor's refrigerator and freeze to comfort yourself. Lao Jiang said that in recent years, more and more people buy fruits, and the fruits he sells are also increasing.

Mi Jiang did not conscientiously count the monthly sales of each month, and he said that he was increasing.

The reporter has not been able to master the exact daily consumption of the daily fruit consumption of Chengdu citizens. The survey data comes from Laimaqiao and some other fruit wholesale markets in Chengdu. The total amount of fruits that these markets wholesale daily has reached hundreds of tons. According to a wholesaler, the wholesale is mainly digested in the Chengdu market.

This of citizens' favor for fruits is the hope of the old Jiangs, and data shows that the consumption of fruits of citizens is increasing year by year.

In look for the Sichuan Statistical Yearbook found that from 2000 to 2002 for three consecutive years, the average annual consumption expenditure per person in urban residents in Sichuan Province is increasing year by year, which shows that the level of living is increasing; Category expenditures have also increased year by year. From 2000 to 2002, the expenditure increased from 99.60 yuan to 146.22 yuan (see the upper right pillar map). According to the per capita consumption expenditure of the Chengdu urban residents of the Chengdu City Bureau, it was 54.93 yuan in 1990, 113.50 yuan in 1995, 117.62 yuan in 1998, and 136.59 yuan in 1999.

In statistics from many parties, the annual pure profit of a small fruit shop is about 25,000 yuan, and the average profit of each store is 60-70 yuan per day. Fruit shops calculate that the total profit earned by Chengdu Xiaoguo Store every day exceeded 300,000 yuan.