1 thought on “Beida Jade Bird Design Training: How to realize community operations?”

  1. For many community operations, a community is a fish pond. Only by intention can we raise fish. This is the theory of fish ponds often mentioned in new media operations.
    , but many communities always can't wait to get fish in order to achieve marketing goals as soon as possible.
    This that caused many communities to die halfway before it was operated.
    Today, Qingdao Computer Training/Mainly analyze it. If we want to realize the realization of community operations, what should we do? The entry threshold for the community is actually not high. After many companies can quickly establish the basic community, they can realize the first realization, but the bottlenecks will occur if they continue to realize.
    It will intuitively attribute the reason to the lack of traffic, and the number of communities is not large enough.
    The think about these issues? "Do users need to be educated for realizing behaviors", "Is the product now monetized suitable for the community?", "Is there a lot of room for optimization"? • Xiaoyuan has operated a female community based on interest. When the user is very active time, the sales access to the advertiser's business and conduct rude advertising behavior in the community. Users in the community must be forced to the community. Participate in brand activities and publish advertisements/advertising pictures several times a day to the community.
    , as expected, users in the community are very disgusted, some have to exit, and some are complaining.
    At that time, Xiaoyuan did not ask for advertising to be revoked. I know that this is a process of monetization.
    The what to do is to adjust the content with the advertisers, change the advertising of the issuance to the advertisement customized for a specific user of the community. Slowly users start accepting it. After modifying the rules Participate in the event.
    This is so difficult to monetize. In fact, it is a process of lack of monetization. One process of making realization and integration of community customization and integration.
    The community monetization is very charming. Not only is the input -output ratio attractive, but also because there will be many unexpected surprises during the realization process, including: word of mouth, fission, repurchase, and so on.
    But the operation threshold for community monetization is very high, and it is necessary to master and understand the operating law behind the realization of the community.
    The realization of the community can be achieved by more than enough people, but also involves many problems.
    In: Why do you join this community? What value does the community provide for users? Can this value prompt everyone to pay? How to make the paid users continue to be active in the community? Users are willing to share the community to external outside Are these? These are closely related to the transformation of community users, continuous adhesion, new users' additions, and so on.

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